I don't think Sheamus is racist and I don't think WWE mean to portray him in that way but The Great White's current presentation has a number of unfortunate white power connotations.
Sheamus was fine as the Celtic Warrior but rather than that highlighting his proud Irish heritage WWE switched the focus to Sheamus' skin colour with the ridiculous nickname "The Great White". I know this is meant to make us think of a great white shark but when combined with other issues that's one of the last things it brings to mind. The horrible Great White t-shirt that was released didn't help as it just makes me think of the ku klux klan.
Naming a signature move "White Noise" just adds to problem.
Another problem his his use of the Celtic Cross, this wouldn't have been an issue if they had kept him as "The Celtic Warrior" but unfortunately that symbol has been adopted by a number of white power, racist and far-right groups. This is similar to the way the swastika was used as a symbol of life, strength, and good luck for thousands of years until it was rendered unusable by the Nazis.Using the Celtic Cross and calling yourself "The Great White" changes the meaning on what should be an innocent symbol into something far more sinister.
Poor WWE probably didn't realize that a proud historic symbol had been misused in such a way but they still found a way to make it worse by giving Sheamus a shirt branding him a hooligan, just like racist East European football hooligans.
I really think that WWE need to change direction with Sheamus as soon as possible.
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